CWAM Workshop: The New Age of Social Media; How Museums Can Take Advantage
November 5
10:00-12:30
University of Denver Sturm Hall, room tbd
CWAM Members, $10, nonmembers $15
**students are free
RSVP to Kerri Atter, kerri@atterinc.com
While concepts of social networking and social media have take the country by storm, many museums are
at a loss of exactly what social media is and how it can be used in relation to museums. This workshop will
delve into the different types of social media and how it can be a tool to expand learning, provide feedback,
and cultivate loyalty within organizations. Graduate student Leo Kacenjar from University of Denver’s Digital
Media Studies department will discuss the use of social media outlets to engage audiences and how it
can lead to new types of interaction and participation at your organization. Throughout the workshop we will
be looking at case studies and discussing various ways to think about social media as a means to engage
visitors, attract a younger audience, and remain competitive in today’s market.
