Thursday, March 19, 2009

"Arts Mean Business" (and economic stimulus)

On March 17, the Casper Star-Tribune, The Casper Journal, Wyoming Tribune-Eagle and other papers around the state featured an Associated Press story by reporter Mead Gruver. The CST story came with the header “Wyo Arts Council seeks stimulus funds.” Gruver interviewed Wyoming Arts Council Manager Rita Basom, Cheyenne Symphony Director Chloe Illoway and a spokesman for the National Endowment for the Arts in Washington, D.C. Here’s an excerpt:

CHEYENNE -- The job of preserving jobs has fallen in part to a small state agency that normally specializes in promoting the arts: The Wyoming Arts Council.

The council has applied for 290,000 in National Endowment for the Arts funding through the federal stimulus act. The money will be part of 50 million the NEA plans to dole out nationwide to preserve arts-related jobs while the nation struggles through recession.
For more of this story, go to http://www.casperstartribune.net/articles/2009/03/18/news/wyoming/b2359321f2aef4ac8725757d000025b8.txt

Concerned that Wyomingites might not know how much the arts contribute to the state’s economic well-being, WAC Board Chair Bruce Richardson wrote the following response:

Arts Mean Business
By Bruce Richardson

I am here to talk about the ordinariness of arts and why include them in job bills and economic development. Simply put, arts are business and the arts business, both for-profit and non-profit, is a substantial part of the Wyoming economy.

People tend to think of art as odd and special, a separate, realm of elevated, difficult and unusual activities done by talented, but eccentric, flaky people. People remember Beethoven’s genius and bad temper, Vincent Van Gogh’s ear-chopping, and think of starving writers not paying the rent (as in the musical Rent).

In fact, most art workers are pretty regular people. They take and sell photos, repair instruments, plan buildings, design websites, make and sell jewelry, build hand-crafted furniture, teach guitar, fiddle, oboe, make and market sculpting tools, sculpt antlers into beautiful objects and sell them over the web, frame pictures, paint portraits, play Mexican dance music at your wedding, do entertaining and uplifting
concerts, make fine pottery, do leathercraft, sell paintings in a downtown gallery and design your building.

All of these are businesses in Wyoming. The owners rent or own property, buy supplies, pay insurance and taxes, pay salaries, buy groceries and furniture and participate in the local economy just as do the owners and employees of manufacturing companies or coal companies.

So the arts portion of the stimulus bill makes good sense. The grants that will go out in Wyoming must be used to preserve significant jobs in non-profit arts organizations facing cutbacks. As reported in The Casper Journal, arts organizations such as the Symphony and Nicolaysen Art Museum have suffered from decreases in their endowments, donations and fund-raising.

The Arts are taking an especially big hit as philanthropy moves their diminished resources to others areas. Layoffs and canceled programs are a likely result that can hit small towns as well as large. We want to see the robust Oyster Ridge Music Festival in Kemmerer or the Basin Art Center continue to thrive. In the performing arts, a cancelled concert is similar to a layoff. Musicians lose work and money, the audience loses a program, and the organization loses the ticket and sponsorship income.

The small stimulus allotments contemplated by the Wyoming Arts Council will be out there fast and function as a short-term bridge to preserve jobs in the arts. The program will not remove all the threats to jobs, but it is timely, targeted and temporary.

Some may be surprised how many people in Wyoming make their living from the arts. In Sheridan there are 1,123 people (5.8% of the labor force) working in the creative, arts-based economy according to a recent, very careful study, “Tradition, Expression and Recognition: Creative Opportunities in the New West.” Stuart Rosenfeld, the author, gets his data from on-the-ground counts that find the self-employed and others not listed on the standard sources. He also found a cluster of leather and saddle artisans.

The study (available from the Center for Vital Communities in Sheridan) is of significance to the whole state and our efforts to increase economic diversity and attract top creative talent. There is much here already that we can nurture.

For example, the arts economy in Jackson, according to a recent study by Americans for the Arts (Arts and Prosperity III), is one of the largest in the nation. While the study, using Dunn and Bradstreet lists, misses much of the activity, it does allow comparisons and they are staggering. Jackson has ten times more arts spending per-capita than Boulder, Colorado, and twenty times more than Boise, Idaho, both places that promote themselves as arts centers. Cody, not included in the study, is probably not far behind Jackson, and clusters of activity can be found in many Wyoming communities, including Casper.

This matches national trends. Rosenfeld found that the arts economy in Arkansas was the state’s third largest employer and that in Montana, astoundingly, there were more people working in the arts than in the energy industry. It’s no surprise then that arts councils are often part of state offices of economic development, as is the case in Louisiana and Connecticut and that many towns actively recruit artists and promote themselves as arts destinations. Winston-Salem, North Carolina, a decaying manufacturing city has made a huge comeback by stressing music, pottery and food. Each night the downtown swarms with young shoppers and music lovers having a good time and spending money.

We know that appealing towns have lots of arts and that arts draw people and businesses. We also know that arts are fun, that they give pleasure and meaning, that strong art lifts the soul and unclutters the mind. We also know they stimulate creativity and train excellent workers. See The National Governors’ Association report “The Impact of Arts on Workforce Preparation” and their recent, timely and very well-written “Arts and the Economy” Go to http://(nga.org/Files/pdf/090/ARTSANDECONOMY.PDF).

We know that art museums and concert halls are key parts of attractive communities that draw businesses. So we can keep at the Casper Civic Auditorium project, but let’s not forget that the arts are already diversifying Wyoming’s economy.

Bruce Richardson is Chair of the Wyoming Arts Council and a board Member of the National Assembly of State Arts Agencies. You can reach him at brichard@uwyo.edu and 307-268-2393.