Monday, May 9, 2011

"Starving" to Successful -- live on-line art marketing workshop

Xanadu Gallery owner Jason Horejs has for the last couple of years, been working at helping artists get into galleries.  Jason is a 2nd generation art businessman; his father was a professional landscape and floral painter. Jason's first job at 17 was at a major art gallery in Scottsdale, Ariz., and he has owned his own gallery for the past nine years. He has worked with hundreds of artists around the country helping them to understand the business side of their careers.

Jason's newest professional development offering, "Starving" to Successful is an on-line marketing workshop. Two 4-hour sessions are available -- Tue, May 10 and Sat May 14. Registration fee is $59. The workshop is designed for artists at every level of their careers.  

Learn how to:
  • How to create a consistent body of gallery-ready work
  • What you should do to present your work in a manner that will appeal to galleries
  • How to price your work
  • How to organize your work and track your inventory
  • How to best allocate your marketing efforts and dollars with an eye toward getting into galleries
  • How to build your resume
  • How to pick the best markets for your work and how to find the galleries in those markets that would best suit your work
  • How to confidently approach galleries and what to say when you meet the director or owner.
Here is the link for a short course in how to create a powerful portfolio (in windows media player).
For more information, email at

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